Amazon has extended its “Amazon Now” ultra-fast delivery service from India to the United Arab Emirates, promising deliveries within 15 minutes — and in some cases, as fast as six minutes.
The company’s micro-fulfillment centers enable rapid dispatch of essentials including groceries, electronics, and beauty products, leveraging real-time local demand data to pre-position inventory.
Micro Fulfillment: The Heart of Amazon Now
Instead of relying on mega-warehouses, Amazon Now operates through compact, automated fulfillment hubs located across urban centers.
This structure reduces delivery time, congestion, and operational costs, creating a hyper-local supply chain optimized for speed.
24/7 Service & Prime Benefits
Customers can order 24/7 via the Amazon app or website.
Prime members enjoy free delivery for orders above AED 25 and can easily add items to ongoing shipments through the “Add to Delivery” feature.
Amazon reports that this model has doubled order frequency in pilot regions.
A Blueprint for Global Logistics Innovation
The UAE rollout is part of Amazon’s broader strategy to redefine last-mile logistics through localized fulfillment, automation, and integrated networks.
It reflects a shift toward “15-minute cities”, where fast logistics and digital ecosystems shape consumer expectations globally.
